TESTIMONIAL GATHERING SCRIPTS
Earn Trust Through Real Stories
Testimonials are social proof
People want to know that someone else has already trusted you and won
Veterans understand team validation better than anyone
Testimonials give your mission credibility and momentum in the marketplace
Why Testimonials Matter
• They reduce fear for the buyer
• They show your promise has been proven
• They highlight transformation from a real person
• They turn satisfied users into promoters
Even one strong testimonial can change conversion outcomes
Who to Ask First
Existing or past clients
Workshop attendees
People you helped in your community
Military peers you supported or trained
Anyone who has received real value from your expertise
You only ask for the truth
Not exaggeration
Not hype
Honesty sells better than marketing
Scripts You Can Use Today
Short Text Script
Thank you for working with me
I am gathering short testimonials
Would you mind sharing one sentence about your experience and what result you received
Voice or Video Request
If you are open to it
Could you record a 10 to 20 second message on what you gained from working together
Speak plainly and from the heart
Prompt Script
Answer any two of these
• What were you struggling with
• What shifted after working with me
• What surprised you most
• Would you recommend this to others
These prompts guide clean honest statements without pressure
Make It Easy to Submit
Offer multiple formats
• Text
• Voice note
• Quick phone video
• Email reply
• Review link
Convenience increases participation
Step by Step
Reach out to your strongest supporters first
Provide prompts so they can reply quickly
Collect text video or voice testimonials
Save them inside your CRM
Display the best ones on your website and funnel
Final Word
Your customers become your ambassadors
Their stories carry your mission further than any advertisement ever will
Capture their voice
Honor their results
Show others what is possible
8th Ascent Journal Team
