LEAD MAGNET CREATION
Make Value Work While You Sleep
A lead magnet gives potential customers a reason to trust you and share their contact information. It is a gift that proves your value before asking for anything in return. When built correctly it attracts leads nonstop and starts the relationship on your terms.
What Makes a Great Lead Magnet
A good lead magnet gives a quick win
A great lead magnet gives a clear path forward
It should be
• Fast to consume
• Solves one meaningful problem
• Relevant to your paid offer
Examples
• Checklist
• Short guide
• Mini training
• Discount code
• Resource list
• Script or template veterans can deploy instantly
How Veterans Can Win With This Approach
Your advantage is simple
You have skills and a mission built on solving real problems
Package that solution into something that helps your audience move from stuck to confident
in ten minutes or less
Delivery Options
Make it simple to access
• Instant PDF download
• Email delivery
• Short video hosted privately
• Locked resource page once they submit their information
Automation ensures the value arrives even while you rest
Step by Step
Identify a pressing problem your target audience struggles with
Offer a small but real solution
Create a clean deliverable that looks professional
Connect it to your CRM form so every download becomes a captured lead
Follow up with clarity and care
Final Word
Your lead magnet becomes your reputation in motion
Make it strong
Make it useful
Let it quietly open doors for you every single day
8th Ascent Journal Team
